GTM ArenaGTMArena

Find the best-value GTM data out there.

Stop guessing what GTM data really costs. 50+ vendors decoded from confusing credits into plain dollars, built from real invoices.

The best price varies wildly by vendor:

33×verified email$0.018 to $0.58
9×mobile number$0.12 to $1.07
33×contact$0.018 to $0.58
17×company record$0.024 to $0.39
Show me the price list

The Price Index

Median real price per record. Click a column to sort.

Provider
Datagma LogoDatagma
EU
Global
GDPR-compliant
Tomba LogoTomba
Global
GDPR-compliant
Skrapp LogoSkrapp
Global
GDPR-compliant
Dropcontact LogoDropcontact
EU
France
DACH
GDPR-native
Apollo LogoApollo
Global
unverified
AeroLeads LogoAeroLeads
Global
unverified
LeadMagic LogoLeadMagic
US
Global
Check-compliance
Prospeo LogoProspeo
Global
EU
GDPR-compliant
FindThatLead LogoFindThatLead
EU
Global
GDPR-compliant
Hunter LogoHunter
Global
EU
GDPR-compliant
Instantly LogoInstantly
Global
US
Check-compliance
Snov.io LogoSnov.io
Global
EU
GDPR-compliant
Findymail LogoFindymail
Global
EU
GDPR-compliant
GetProspect LogoGetProspect
Global
GDPR-compliant
Lead411 LogoLead411
US
US-focused
VoilaNorbert LogoVoilaNorbert
US
Global
unverified
Compelling LogoCompelling
EU
DACH
Global
GDPR-native
FullEnrich LogoFullEnrich
EU
Global
GDPR-compliant
SignalHire LogoSignalHire
Global
US
Check-compliance
BetterContact LogoBetterContact
Global
EU
GDPR-compliant
Evaboot LogoEvaboot
EU
Global
GDPR-native
Adapt.io LogoAdapt.io
US
Global
unverified
LeadIQ LogoLeadIQ
US
Global
Check-compliance
Forager LogoForager
Global
Check-compliance
NinjaPear LogoNinjaPear
Global
Check-compliance
Lusha LogoLusha
Global
EU
GDPR-compliant
ContactOut LogoContactOut
Global
US
GDPR-compliant
Wiza LogoWiza
Global
Check-compliance
Nymeria LogoNymeria
Global
Check-compliance
RocketReach LogoRocketReach
Global
US-focused
UpLead LogoUpLead
US
Global
GDPR-compliant
BookYourData LogoBookYourData
US
Global
US-focused
Coresignal LogoCoresignal
Global
Check-compliance
Crunchbase LogoCrunchbase
Global
US
unverified
Dun & Bradstreet Hoovers LogoDun & Bradstreet Hoovers
Global
US
GDPR-compliant
People Data Labs LogoPeople Data Labs
Global
US
US-focused
Clay LogoClay
Global
Check-compliance
Cognism LogoCognism
EU
EMEA
US
GDPR-compliant
FullContact LogoFullContact
US
Global
US-focused
HubSpot Breeze Intelligence LogoHubSpot Breeze Intelligence
US
Global
GDPR-compliant
Leadfeeder LogoLeadfeeder
EU
DACH
GDPR-compliant
Owler LogoOwler
US
Global
US-focused
SalesIntel LogoSalesIntel
US
US-focused
Seamless LogoSeamless
US
US-focused
UserGems LogoUserGems
US
Global
US-focused
Vainu LogoVainu
EU
Nordics
GDPR-native
ZoomInfo LogoZoomInfo
US
Global
US-focused

Medians across all data points. Sources: public pricing pages, reported quotes, and anonymous community receipts.

How we decode credits

Credit systems make prices hard to compare across vendors. We convert every vendor's credits into a real per-record price, the same way for all of them.

One rule, applied to every vendor

Entry paid plan

We price each vendor's cheapest paid plan, not a free tier and not a high-volume enterprise deal. It's the price a real new buyer faces.

Monthly billing

The monthly price, with no annual lock-in. If a vendor only sells annual contracts, we say so on that row.

Only usable credits

We divide by the credits you can actually spend on that record type, ignoring free verification or bonus credits that pad the headline count.

The vendor's own credit rules

One email might be 1 credit, a mobile 10, a company 6. We use each vendor's published conversion, so a phone isn't priced like an email.

Worked example

A vendor's cheapest paid plan is $49/month for 2,000 usable credits. Their docs say a verified email is 1 credit and a mobile is 5 credits. So on the index they show $49 ÷ 2,000 = $0.025 per email and $0.123 per mobile ($0.025 × 5). Click any price to see that exact math and a link to verify it on the vendor's page.

Where several plan variants or community receipts exist, we publish the median so one outlier can't skew a number.

Submit what you pay

30 seconds. Anonymous. This is how the index stays honest.

Coming next

Quality rankings open soon.

Coverage and accuracy per provider, voted by the community, ranked in the open. Price is half the picture. Quality is the other half.

The best verified email costs $0.018 at one vendor and $0.58 at another. That is 33× apart.